For 1968, American Motors offers to the car‑loving man or woman 23 exciting ways to cut loose from the humdrum world of "just‑like‑your‑neighbor" automobiles .

. . . with four lines and 23 models of automobiles that set their own pace and establish their own personalities in styling, engineering, safety, luxury, roadability and value. They are cars made for individuals who go their own way, and who also recognize what they're getting for their money.

On the forefront of this break with sameness is American Motors' new four‑passenger personal car, the Javelin. It's a car with the looks and superior features to thrust ahead of competition with all the vigor its name implies . . . if only because it borrows nothing from the past‑or from others.

Companions to the Javelin in this unique world of American Motors '68 are: Rebel, a tough, taut car with new value joined to already‑famous roadability. Ambassador, with unusual luxury at a popular price. Rambler American, which, dollar for dollar, continues as the world's best automotive value.

When you view the 1968 JAVELIN in your AM dealer's showroom, you'll note that it doesn't resemble any '68 "something else." It has a fresh, clean look all its own. Once you sit inside, you'll find passenger room that is unequaled by any other car in its class. And once you drive the Javelin, you'll discover that it offers all‑day cruising comfort for four--‑comfort that out‑classes the cramped pony cars. You'll also learn about standard engines that lead in their class, optional performance packages that can literally brew up a storm of excitement, and a host of other features to delight the family or the enthusiast. But you'll probably buy the car for its looks alone!

REBEL for '68 fits the motorist who still likes dashing looks and outstanding roadability, but who wants more room or a broader offering of body styles than the Javelin was designed to offer. The wide‑stanced Rebel stands up as the lowest‑priced road car designed to seat six. Especially so when you consider two new models that introduce sports luxury at standard‑line prices -- the Rebel 550 Convertible and Rebel 550 Hardtop. The Rebel convertible can give you open‑air fun at the lowest price in America and the stylish hardtop compares in price with most "bottom‑line" intermediate two‑door sedans!

Stepping up to the unusual luxury of American Motors' AMBASSADOR also offers a discriminating motorist new features and value unlike those of competitive standard‑size automobiles. Here, such a motorist can find interior space without useless exterior overhang; comfort and handling without the awkward feeling of bulk. The Ambassador is neat and trim in design. Yet, in many ways, it's "more car" than most popular‑priced models. Qualities of more expensive cars, such as rich interiors, are seen to a lavish degree in the Ambassador. Further, solid value with this luxury‑as best exemplified in the attractively‑priced basic Ambassador Hardtop and standard equipment air conditioning in all Ambassador models ‑ alsois characteristic of the Ambassador.

Last year, American Motors rocked the automotive industry when it set out to make the RAMBLER AMERICAN the world's best automobile value‑and succeeded. It achieved this goal by offering a US, compact with US, engineering, size, reliability and safety features at a price competitive with sub‑compact imports.

A key part of this "value program" was styling continuity, to reduce manufacturing costs and to support both purchase value and resale value. The styling continuity, of course, extends into the 1968 model year and the overall value, as you'd expect, also continues. Actually, with the inclusion of the new safety features for 1968 and some detailed improvements here and there, you could say the value is even greater!

With all 23 AM models for 1968, you'll also find an almost unbelievable array of options and accessories for custom‑tailoring your AM car‑ to even more closely fit your personal needs or whims. A car personality to fit a driver personality, if you will.

While all four lines‑Javelin, Rebel, Ambassador and Rambler American‑offer unusual features and distinctive automotive personalities, American Motors also has come up with a number of engineering and design improvements that cross product lines,

A few that you'll quickly notice in your AM dealer's showroom will include: New smooth‑contoured door handles set flush in panels, plus unique "pre‑set‑impulse" door‑lock system for front doors (on all but Rambler American).* Striking new colors, all in LustreGard acrylic enamel, and wider availability of two‑tone exteriors and vinyl‑covered roofs. New seat upholstery designs and materials for all models, highlighted by new Ventilair ''breatheable'' vinyl (available on most models).

Others that you'll likely note with a further examination of the '68's will include: Shift‑Command controllability for all automatic transmissions, that allows the driver "his‑or‑her" choice of fully‑automatic or manual control through all gears. Self‑adjusting action for the front band on all automatic transmissions. Fully‑synchronized gearing for three speed manual transmissions (including overdrive) with "232" Sixes and "290" V‑8's. Improvements in carburetors and manifolds on all V‑8's that allow for greater efficiency, performance and smoothness. Repositioning of front seats to allow for more leg room, and revised front‑seat‑back angle for a more comfortable seating position. A revised optional light group that includes a "lights-on" buzzer to help prevent your leaving your car with the lights on. A host of mechanical improvements, including such items as improved power disc brakes for V‑8's and improved ignition system on Sixes for better starting.

Along with these many advances, American Motors, of course, continues its traditional quality features which have helped earn owner loyalty over the years. Among them: Advanced unit body construction with Deep‑Dip rustproofing, by which the entire body up to the roofline is dipped in a special solution for long‑life rust protection. Ceramic‑Armored exhaust system. Molded ceilings. Famous Weather‑Eye heating and ventilating system, Roof‑top travel racks standard on Rebel and Ambassador station wagons. And the industry's widest choice of reclining seats and headrests.

Altogether, these many features tell only a part of the American Motors product story for 1968. You'll find additional details in following articles, which individually cover the Javelin, Rebel, Ambassador, Rambler American, safety advances and a background story on the styling and development of the Javelin.

These articles will help you to learn much more about the new cars American Motors designed to be personally yours. But to complete the story, you'll want to visit your local American Motors/ Rambler dealer for a good, long look‑and a good, long test drive. Why not make it soon?


'With this system, the front‑door lock buttons are on the armrests, within easy reach, Just set the button, close the door and your car is locked. No other car made in America has this convenience.